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Following your passion can be a tough thing. But figuring out what that passion is can be even more elusive.
I’m lucky — I’ve found my passion, and I’m living it. I can testify that it’s the most wonderful thing, to be able to make a living doing what you love.
And so, in this little guide, I’d like to help you get started figuring out what you’d love doing. This turns out to be one of the most common problems of many Zen Habits readers — including many who recently responded to me on Twitter.
This will be the thing that will get you motivated to get out of bed in the morning, to cry out, “I’m alive! I’m feeling this, baby!”. And to scare your family members or anyone who happens to be in yelling distance as you do this.
This guide won’t be comprehensive, and it won’t find your passion for you. But it will help you in your journey to find it.
No matter what business you’re in, if you’re marketing your products and services (and you no doubt are) then you’re most likely creating content. Lots and lots of content.
Blog posts. Emails. Opt-in gifts. Books. Membership programs. Videos. Podcasts…
The list is endless. In fact, you can spend the majority of your workday creating content. And it’s still not enough.
Sound familiar? What if you could quickly and easily create more content, without spending hours at the keyboard? Here are a few ideas to help you quickly and easily create the content you need (without breaking the bank hiring writers). [Read more…]
Hiring a ghostwriter for your business is the easiest way to gain more time in your busy schedule so you can focus on coaching your clients, attracting new clients, or creating that signature program you’ve been longing to complete for years. However, finding the right ghostwriter for your needs can be a time-consuming journey, one which requires you to ask a lot of questions and be clear on what tasks you need completed.
Here are 5 key questions you should ask when hiring a ghostwriter:
1. What experience do you have?
Anyone can put a website online and claim to be a ghostwriter so you need to play detective here and decipher if this candidate truly has the experience or if they’re a scam artist. Any professional writer should be willing to supply references and samples of their work. At the very least, check out their blog and read a few posts. Are the thoughts clear? Are the grammar and syntax correct? You can even go so far as to copy and paste part of the blog post into Google or Copyscape to check for plagiarism (which, obviously, is a big no no in the online and real life world).
2. Do you have a specialty genre?
In general, writers can write on a variety of topics, from traveling with toddlers to deep sea fishing, but ultimately you want a ghostwriter who truly knows your business inside and out and who can convey your professional voice through every word of copy. Do you really want to train a travel writer about the ins and outs of a coaching business? Do you want give a fashion writer the assignment of writing follow up emails to your clients? Chances are these specialty writers wouldn’t apply for this type of project anyway but it never hurts to ask. Otherwise, you may get charged for many hours of research when a writer who has small business or coaching experience could write off the tops of their heads.
3. Is English your native language?
This question is not meant to discriminate in the least; it’s simply meant to qualify candidates. After all, if this ghostwriter is meant to portray your voice throughout the website copy or in your signature program, it stands to reason the writer should have an expertise in your native tongue, right? You’re outsourcing the writing for a reason…to save you time. If you choose a writer who is fluent in another language, you run the risk of having to do a lot of editing so the copy sounds like you instead of someone who is still trying to master the nuances of the English language. There are certainly bilingual and multilingual writers who can write well in English but the question is worth asking so there are no surprises. That being said, I have worked with some really good writers who English was not their first language. So, ask, and then test them out.
4. What is your fee?
This question can be tricky simply because ghostwriting fees vary tremendously! To prepare for this question, it benefits you to know what tasks you’re looking to outsource right away. The fees to write individual blog posts will differ considerably compared with ghostwriting a specialty program. The same for ghostwriting an ebook versus rewriting your website copy. Do your own research ahead of time and determine a budget for each of the tasks so you can also approach this question from a project fee and see who’s willing to work for that fee. A word of warning, however: you get what you pay for. Don’t simply go for the cheapest ghostwriter you can find. You’ll likely get lots of mistakes or need to hold their hand while they run everything by you for approval.
5. What is your turnaround time?
Keep in mind that ghostwriters have multiple clients, much like you have multiple coaching clients, so it’s unfair and unreasonable to expect assignments to be completed in 24 hours. Another question to ask here is do they have a rush fee if you do need something turned around faster. This is another time when having a calendar of tasks will benefit you because you can then discuss your first deadline with the candidates and ask who is able to complete it by then.
Your Personal Ghostwriting Team
If you find a personal ghostwriter is out of your budget at the moment or it’s just too darned much hassle, take advantage of the personal ghostwriting team at CoachGlue.com and all of the done-for-you content they create. ALL of the content you purchase from CoachGlue can be edited, your name put on it, your website and contact info added, your personal case studies added…it’s all yours to do what you wish. They offer many packages to suit your needs and this is a great way to experiment with outsourcing your writing. They’re available to help you move ahead in your business! From done-for-you blog posts to entire workshops, they’ve got you covered.
Are you feeling overwhelmed these days? You are not alone. Lots of people are. Pandemic stress is real.
If you can, the best thing you can do for your mental and physical health is to take some time to completely disengage. You probably can’t do it for days (or even hours) at a time, but taking just a few minutes as you can during your day to unplug and zone out can make a huge difference in your ability to cope.
Take a look at the article below for what Steve Pavlina has to say about disengaging to recharge. He suggested disengaging as a way to regain your focus and productivity during the workday, but it can do much more than that for you. [Read more…]
We all say we want and need “more time.” Well, tomorrow we get it. Because this is a leap year, February has 29 days instead of 28. What will you do with your extra day?
Use the day to enrich yourself. Start by thinking about some of the things you claim never to have time for. Whether that means spending more time with family and friends, grabbing your camera and going to the park or the zoo, reading for pleasure, etc., use your leap day to do something that will help your heart and soul. [Read more…]
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We all say we want and need “more time.” Well, tomorrow we get it. Because this is a leap year, February has 29 days instead of 28. What will you do with your extra day?