Set up a proper internal optimization of the blog

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Before learning how to promote a blog, the first thing you should do is optimize your site for search engines. With good SEO a platform will be much easier to rank high and attract more traffic.

Determine a platform to create a blog

Consider starting with a content management system (CMS). This will simplify the process of creating a site for users without programming skills, and it will allow you to start blogging quickly and without a significant investment. Some of the most popular off-the-shelf engines are WordPress, Joomla and Drupal. They already contain all the necessary features for search engine optimization, as well as offering full control over the design.

Also pay attention to the capabilities of the chosen platform for display on smartphones and tablets. Mobile page load speed is a key metric that Google uses in determining a site’s search ranking.

Choose a reliable web host

The right choice determines the speed and security of your site, so do your detailed research and settle on the best web hosting provider.

Do thorough keyword research

To promote your blog for free, it’s important to find the right words and phrases that your target audience is asking for in Google searches and so forth. You will have information about how many people are using a particular query, as well as how much competition there is for it.

If you create interesting and well-optimized content that ranks high on verified keywords, you can attract readers to your blog. This is why SEO optimization is still considered the best and most sustainable way to promote a website in the long term.

Optimize your content.

If you want Google to like your blog and reward it with high positions in search results, you have to make sure that the site is properly optimized. Promoting your blog with SEO tools increases your chances of getting more organic traffic.

If you plan to do the optimization yourself, pay attention to the following things:

  • Don’t go overboard with search queries. The days when Google approved of adding a large number of keywords are over.
  • Write the Title. This is one of the most important elements of SEO on a search engine page, encouraging users to visit your site.
  • Write Description. This meta tag is a brief description of the page content and is important both for users and for search robots.
  • Do not forget about the linking. Provide internal links to other articles to further promote your content.
  • Take care of your headline structure. Show Google and users which content elements are more or less important by using H1, H2 and H3 page markup.
  • Optimize images. Compressing images or reducing the file size will improve the site’s performance and speed up page load times.